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Search Engine Optimisation

Introduction
 

Search Engine Optimisation or SEO service providers are people or companies who look at your website and provide the solutions required to get your website ranked higher in such engines such as Google and All the Web

Some people consider SEO's as the alchemists of the 21st century, who dabble in the "Black Computer Arts" were not (well most of us anyway).

What we do for clients is use our considerable knowledge of the Internet, search engines and web design to optimise your website for both the search engines and visitors, this may range from a few minor word changes to a complete redesign of your website (very extreme cases)



Why optimise our website?
 

The simple answer to this question is, your website is not generating the expected number of visitors, sales or enquiries and when you perform searches on google or alltheweb you find your site listed well down the list of possible sites matching the query.

How do search engines work?

The search engine effectively visits your web site and reads the page content, it does this by using what are commonly called spider, bots, or crawler programs, the information gathered by the spider is returned back to the search engine where the content is indexed and stored on the search engine computers. The indexing of your page content by the search engine is ultimately what affects your sites search engine ranking on a particular search.



My Site is Highly Ranked
 

My web site is ranked in the top 10 on searches for my company name so why do we need your services?

Most websites will appear in the top 10 when searching for their name, unless it is a generic name, in which case it may not be listed in the top 100. However this is only beneficial if the searcher knows your company name, in which case your preaching to the converted. 

The aim of search engine optimisation is to improve your sites search engine rank on a number of searches relating to your products, services, or location  thereby attracting visitors to your site who previously had never heard of your company or website. An example of this is you viewing this information now, prior to visiting this site you had undoubtedly never heard of ETA Options Ltd, now your contemplating having your website reviewed for search engine optimisation.!!!



I'm Convinced
 

I'm convinced, I need my site optimised for the search engines, what's the process and cost?

The first step is for a report to be generated, this involves one of our specialists visiting your web site and reviewing page content and search engine rank, there are two types of report, standard and technical, we charge a fixed fee of £50.00 + vat for a standard report and from £30 + vat per web page for a technical report the actual cost is dependent upon the size and complexity of your site and site pages

A standard report will outline problem areas and possible solutions to rectify these problems along with an estimate on the cost of rectifying the problem you can order a standard report for your website on our secure server or contact our friendly, helpful staff on the telephone number below

A technical report is designed for clients wishing to have their own website designer perform any changes that are required, it will outline the problem areas and the steps needed to rectify the problem, including changes to the html code and page wording. Use our standard enquiry form to request a technical report quotation or better yet telephone our Enquiry Hotline on 0845 006 1321 (UK local call rate) and talk to one of our experienced staff who will be only to happy to help with your enquiry



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